Huspy: 13,500+ Home Buyers in the UAE and Growing

In 2020, Huspy entered the UAE property market with a simple goal to make home buying easier. The startup brought property search and mortgage financing together on one platform, helping buyers avoid the complexity of working with multiple providers.

Within a few years, Huspy became the UAE’s largest mortgage platform, expanded into Spain, and processed billions in home transactions.

In this startup success story, we explore how Huspy grew from a mortgage startup into one of the region’s leading proptech companies.

TL;DR – Huspy Case Study

• Huspy launched in 2020 with a mission to simplify home buying through technology.
• The company became the UAE’s largest mortgage platform within its first year of operations.
• Huspy currently facilitates more than 25% of all residential mortgages in Dubai.
• The company has processed more than AED 22 billion in home transaction value.
• More than 13,500 home buyers have used Huspy to purchase properties.
• Huspy operates across the UAE and Spain.
• The company raised a $37 million Series A round in 2022 and secured another investment round led by Balderton Capital in 2024.
• Huspy has acquired Home Matters, Just Mortgages, and Finance Lab to strengthen its mortgage business.

Huspy Highlights

What is Huspy, and what does the startup do?

Huspy started with a mission to simplify home buying

Huspy launched in 2020 after its founders saw how complicated and expensive the home-buying process had become. Buyers often had to deal with multiple banks, brokers, agents, and platforms before completing a property purchase. 

The company set out to simplify this journey by using technology to bring different parts of the process together in one place.

Solving a fragmented home-buying experience

The startup addresses one of the biggest challenges in real estate. Finding a property, securing a mortgage, managing paperwork, and coordinating with multiple stakeholders can be overwhelming for buyers. Huspy simplifies these steps by connecting home buyers, banks, brokers, agents, and developers through a single platform. This reduces friction and helps customers move through the process faster.

Becoming the UAE’s largest mortgage platform

Huspy initially focused on mortgage financing and quickly established itself as a market leader. Within its first year of operations, the company became the UAE’s largest mortgage provider. 

Today, Huspy facilitates more than 25% of all residential mortgages in Dubai and has helped over 13,500 people purchase homes.

Expanding beyond mortgages into a real estate ecosystem

After building a strong mortgage business, Huspy expanded into property search, property sales, and home ownership services. The company launched a property marketplace that allows buyers to discover homes and access financing through the same platform. It also introduced property listing services for sellers and developers.

Building technology for brokers and agents

Huspy’s growth strategy extends beyond consumers. The company developed a mortgage broker portal that helps brokers manage applications, automate workflows, and access banking products. It also launched an Agent Super App that enables real estate agents to manage clients, submit mortgage leads, calculate eligibility, and track transactions.

Growing into a real estate Super App

Today, Huspy operates across the UAE and Spain, offering end-to-end home buying and selling services. Its long-term vision is to build a real estate Super App that covers every stage of the home ownership journey, from finding a property and securing financing to managing related services after purchase.

What is the size of the PropTech market in the UAE?

A rapidly growing market creates significant opportunities

Huspy operates in the UAE’s PropTech market, which focuses on using technology to improve real estate transactions, property management, and home financing. According to TechSci Research, the UAE PropTech market was valued at USD 607.12 million in 2024 and is projected to reach USD 1.55 billion by 2030. 

The market includes digital property marketplaces, mortgage technology platforms, smart property solutions, and real estate management software, creating a large opportunity for technology-driven companies.

Digital adoption continues to reshape the real estate sector

The UAE PropTech market is expected to grow at a CAGR of 17.49% between 2025 and 2030.

 Several factors are driving this growth, including smart city initiatives, rising demand for digital property transactions, AI-powered real estate solutions, blockchain-based property records, and online mortgage platforms. As buyers increasingly prefer digital-first experiences, real estate companies are investing heavily in technology to improve transparency, speed, and convenience throughout the property-buying journey.

Huspy serves multiple stakeholders across the home-buying ecosystem

Huspy positions itself as an end-to-end home buying platform rather than a standalone mortgage broker or property portal. The company targets homebuyers seeking financing, property investors seeking opportunities, homeowners selling properties, real estate agents, mortgage brokers, developers, and banking partners. 

By combining property search, mortgage services, broker tools, and agent solutions into a single platform, Huspy aims to simplify every stage of the homeownership journey while serving a broad customer base.

Who Are the Founders and Core Team Members of Huspy?

Jad Antoun

Jad Antoun is the Co-founder and CEO of Huspy. Before launching the company in 2020, he worked in venture capital at BECO Capital, where he focused on early-stage technology startups across the MENA region. 

Earlier in his career, he was part of the Growth Team at Health Systems Reform in the United States and earned a degree in Applied Economics from the University of San Francisco.

Under his leadership, the company grew from a three-person startup into one of the region’s leading proptech companies with more than 500 employees, operations across the UAE and Spain, and over AED 22 billion in home transaction value processed. 

Christopher Chiha

Christopher Chiha serves as Huspy’s Martech Manager, leading marketing technology and customer engagement initiatives across the UAE and Spain. Before joining Huspy in 2021, he spent nearly five years at Microsoft, where he specialized in marketing automation and digital marketing programs for European markets.

At Huspy, he focuses on building customer communication systems, marketing automation workflows, and product adoption strategies. 

How did Huspy start? Background story

The founders wanted to simplify a complex process

Huspy started in 2020 after its founders noticed how difficult it was for people to buy a home. The process often involved multiple banks, brokers, agents, and platforms, creating unnecessary complexity for buyers. Customers struggled with limited transparency, poor user experiences, and lengthy approval processes. The founders believed technology could simplify these challenges and create a more seamless home-buying experience.

Building a solution around customer pain points

Instead of creating another traditional real estate business, Huspy focused on building a technology-driven platform. The team wanted to make home buying easier by bringing key parts of the process into a single digital experience. Their goal was to help customers make informed decisions while reducing the friction that often comes with searching for properties and securing financing.

Starting small with a big vision

Huspy began with just three team members and a vision to transform how people buy homes. From the beginning, the founders aimed to build more than a local startup. 

They wanted to create a category-defining company that could serve customers across multiple markets. This ambition shaped the company’s culture and attracted talent from leading technology companies and startups worldwide.

Early traction validated the idea

The company’s customer-first approach quickly gained attention in the market. As more buyers sought simpler, more transparent ways to purchase homes, Huspy’s platform began attracting users seeking a better experience. 

The early adoption of its services validated the founders’ belief that the real estate industry was ready for a more modern and technology-driven approach to home buying.

How does Huspy make money? Business Model and Revenue Streams

Connecting multiple stakeholders through a B2B2C model

Huspy operates a B2B2C business model that connects home buyers, property sellers, banks, mortgage brokers, real estate agents, and developers. 

Rather than focusing on a single customer segment, the company creates a platform where multiple participants interact, enabling Huspy to generate revenue across different parts of the home-buying ecosystem.

Generating revenue from mortgage facilitation

Mortgage services are one of Huspy’s primary revenue drivers. The company works with more than 25 banking partners and helps customers compare financing options, secure approvals, and complete the mortgage process. As mortgage activity increases on the platform, Huspy benefits from the financing transactions it facilitates between borrowers and lenders.

Earning value from property transactions

Huspy participates in the property buying and selling journey through its marketplace platform. By helping buyers discover homes and connecting them with financing solutions, the company creates revenue opportunities throughout the transaction process. 

This allows Huspy to capture value from both property discovery and purchase activities.

Monetizing property marketing services

Property owners and sellers use Huspy’s platform to market homes to potential buyers. The company enhances listings through professional photography, video production, and wider exposure across property channels. These value-added marketing services create an additional revenue stream while helping sellers improve their property’s visibility.

Expanding revenue through technology solutions

Beyond real estate transactions, Huspy has built technology platforms for mortgage brokers and real estate agents. Its Broker Portal and Agent App help professionals manage leads, applications, documents, and client relationships. 

These products strengthen Huspy’s ecosystem while creating additional business opportunities beyond consumer services.

Supporting financing needs beyond home purchases

Huspy also serves customers seeking commercial finance, refinancing, equity release, and mortgage buyout solutions. 

These services allow the company to engage with property owners and investors at different stages of their ownership journey, expanding its revenue opportunities beyond first-time home purchases.

Creating multiple revenue streams within one ecosystem

A key strength of Huspy’s model is that it does not rely on a single product or customer group. By serving buyers, sellers, brokers, agents, developers, and banks through a single platform, the company creates multiple revenue streams within a single transaction ecosystem while supporting the broader home-buying process.

Funding and Investors of Huspy

Series A funding

In June 2022, Huspy raised $37 million in Series A funding. The round was led by Sequoia Capital India, now known as Peak XV. According to the company, the funding was intended to support its efforts to build the future of home buying across the EMEA region.

Investors in the Series A round

Alongside Peak XV, the round included Founders Fund, Fifth Wall, Chimera Capital, Breyer Capital, VentureFriends, COTU Ventures, Venture Souq, and BY Venture Partners. The investment also marked the Middle East investment debut of Founders Fund and Fifth Wall.

2024 investment round

In May 2024, Huspy announced a new funding round led by Balderton Capital. The company stated that the investment was completed at a significantly higher valuation than its 2022 Series A round, representing another milestone in its growth journey.

Participating investors

Existing investor Fifth Wall participated in the 2024 funding round alongside Balderton Capital. Huspy stated that the investment would support its vision to build a real estate Super App and expand its operations across Europe and the Middle East.

Growth Metrics and Key Achievements

• Became the UAE’s largest mortgage platform within its first year of operations.
• Facilitates more than 25% of all residential mortgages in Dubai.
• Processed over AED 22 billion in home transaction value across its platform.
• Recorded more than AED 1 billion in home financing in November 2023 alone.
• Helped over 13,500 people achieve home ownership.
• Expanded operations beyond the UAE with offices in Madrid and Valencia, Spain.
• Built a team of 500+ employees representing more than 50 nationalities.
• Secured $37 million in Series A funding in 2022 and a $59 million Series B led by Balderton Capital.
• Attracted backing from leading investors, including Peak XV, Founders Fund, Fifth Wall, and Balderton Capital.
• Recognized by Fast Company Middle East as the Most Innovative Company in Urban Development and Real Estate.

Mergers, Acquisitions, and Investments

Home Matters acquisition

In January 2022, Huspy announced the acquisition of Home Matters, one of the UAE’s leading mortgage brokerages. Home Matters had built a strong reputation over 15 years through its relationships with clients, banks, and financial institutions. 

Just Mortgages acquisition

In August 2022, Huspy acquired Just Mortgages, a UAE-based mortgage brokerage founded by Ramesh Khemani. The company was known for its experienced team and expertise in supporting both local and international property buyers.

Finance Lab acquisition

Huspy also acquired Finance Lab in August 2022. Founded by banking veteran Manish Bhagnari, Finance Lab has built strong relationships with banking partners across the UAE. 

The acquisition added further mortgage expertise to Huspy while expanding its capabilities in property financing and customer support.

Building a larger mortgage ecosystem

The acquisitions of Home Matters, Just Mortgages, and Finance Lab reflected Huspy’s strategy of bringing experienced mortgage professionals and established businesses onto a single platform. By integrating these companies into its operations, Huspy aimed to improve service quality, strengthen industry relationships, and enhance the overall home financing experience.

Strengthening market leadership

These acquisitions helped Huspy increase its scale within the UAE mortgage sector while expanding its knowledge, talent base, and operational capabilities. The company viewed consolidation as an opportunity to simplify mortgage processes, introduce more technology-driven solutions, and reinforce its position as a leading player in the home-buying ecosystem.

What are the Products and Service Offerings of Huspy?

Mortgage services for home buyers

Mortgage services remain Huspy’s flagship offering and the foundation of its business. The platform helps buyers compare mortgage products from more than 25 banking partners, secure pre-approvals, calculate affordability, and complete the financing process. Huspy guides customers from application to disbursal, reducing the complexity of dealing with multiple lenders. The company also offers resident mortgages, non-resident mortgages, refinancing solutions, equity release services, and mortgage buyouts, making it a comprehensive home financing platform.

Property marketplace for buying homes

Huspy expanded beyond mortgages by launching a property marketplace that allows buyers to discover and purchase homes through the same platform. Customers can browse off-plan and ready-to-move properties across locations in the UAE, connect with property consultants, and access financing options during their search. By combining property discovery with mortgage services, Huspy created a more integrated home-buying experience that reduces the need to use multiple providers during a transaction.

Property selling and listing solutions

The company also offers services for homeowners looking to sell their properties. Through Huspy’s listing platform, sellers receive professional photography, video production, and marketing support designed to increase property visibility. 

Listings are promoted across major property portals to reach a larger audience of potential buyers. This service allows Huspy to participate in both sides of the property transaction process while helping sellers market their homes more effectively.

Mortgage Brokers Portal

To support industry professionals, Huspy developed a dedicated Mortgage Brokers Portal. The platform enables brokers to submit mortgage applications, manage cases, track progress in real time, access banking products, and automate operational workflows. 

Additional features include document management, client profiles, proposal generation, OCR-powered form filling, and an AI chatbot for bank policy guidance.

Agent App for real estate professionals

Huspy launched an Agent App to help real estate agents manage clients and mortgage referrals more efficiently. Agents can submit new leads, calculate mortgage eligibility, track application status, and monitor commissions from a single interface. 

The app also helps agents identify qualified buyers and stay up to date throughout the financing process. By creating dedicated tools for agents, Huspy strengthens its relationships across the broader real estate ecosystem.

Mortgage calculators and financial planning tools

The company provides a suite of digital calculators designed to help customers understand their financing options before applying for a mortgage. 

These include affordability calculators, borrowing capacity tools, and mortgage payment estimators. Buyers can assess monthly payments, required down payments, and loan eligibility based on different scenarios. 

Commercial finance and property funding solutions

Beyond residential properties, Huspy offers commercial finance solutions for businesses and investors. The company supports customers seeking financing for commercial real estate acquisitions, refinancing existing loans, releasing equity from owned properties, and other property-related funding requirements.

This expanded service portfolio allows Huspy to serve a broader customer base while supporting different stages of property ownership and investment.

Building a real estate Super App

Over time, Huspy has evolved from a mortgage-focused startup into a broader real estate platform. Today, its product ecosystem includes mortgage services, property search, property listings, broker technology, agent tools, calculators, and financing solutions. 

The company continues to position these offerings as part of its vision to build a real estate Super App that connects buyers, sellers, agents, brokers, developers, and banks through a single platform.

Awards and Recognition

Fast Company Middle East recognized Huspy for innovation.

In 2022, Fast Company Middle East named Huspy the Most Innovative Company in Urban Development and Real Estate, recognizing its efforts to simplify home buying through technology and digital solutions.

Entrepreneur Middle East recognized Huspy’s rapid growth.

Huspy received the Fastest Growth award at Entrepreneur Middle East’s Leaders in Fintech Awards, highlighting the company’s strong market traction and rapid expansion within the UAE.

LinkedIn featured Huspy among the UAE’s top startups

LinkedIn included Huspy in its list of Top Startups in the UAE, recognizing the company’s growth, talent attraction, and increasing impact within the regional technology ecosystem.

Jad Antoun earned a place on the Forbes 30 Under 30

In 2022, Co-founder and CEO Jad Antoun was featured in Forbes 30 Under 30, recognizing his leadership in building one of the region’s fastest-growing proptech startups.

What are Huspy’s Future Plans?

Building the largest home buying company in the region

Huspy’s long term vision is to become the largest home buying company across Europe and the Middle East. The company aims to simplify every stage of the property ownership journey through technology and integrated services.

Expanding the real estate Super App

The company is focused on developing its real estate Super App, bringing property search, financing, buying, selling, and related services into a single platform that serves buyers, sellers, agents, brokers, and banks.

Growing its presence across Spain

Following its 2024 funding round, Huspy announced plans to expand its real estate operations across Spanish cities. Spain remains one of the company’s key markets outside the UAE and an important part of its European growth strategy.

Entering more cities and markets

Huspy has stated that it plans to launch operations in 100 cities over the next four years. This expansion aligns with its ambition to increase its footprint across Europe and the Middle East.

Creating a connected real estate ecosystem

The company’s ultimate goal is to build a single platform that connects every stakeholder in the home-buying process. By integrating services for home buyers, sellers, agents, brokers, developers, and banks, Huspy aims to create a seamless real estate experience.

FAQs

What is Huspy?

Huspy is a Dubai based proptech company that helps people find, finance, buy, and sell homes through a single platform. It combines mortgage services, property listings, and real estate technology tools to simplify the home buying process.

When was Huspy launched?

Huspy launched in 2020 with the goal of making home buying easier and more transparent. The company started with a small team and has since grown into one of the UAE’s leading proptech and mortgage platforms.

How does Huspy make money?

Huspy generates revenue through mortgage brokerage services, property transactions, property listings, broker technology solutions, agent tools, commercial finance, refinancing, and equity release services. Its business model spans multiple parts of the real estate and home financing ecosystem.

How much funding has Huspy raised?

Huspy raised $37 million in Series A funding in 2022, led by Peak XV. In 2024, the company secured another investment round led by Balderton Capital at a significantly higher valuation, with participation from existing investor Fifth Wall.

What companies has Huspy acquired?

Huspy has acquired three mortgage businesses in the UAE. These include Home Matters, acquired in January 2022, and Just Mortgages and Finance Lab, both acquired in August 2022 to strengthen its mortgage operations.

What countries does Huspy operate in?

Huspy currently operates in the United Arab Emirates and Spain. The company has offices in Dubai, Abu Dhabi, Madrid, and Valencia, supporting its growing mortgage, property, and technology operations across both markets.

What is Huspy’s vision?

Huspy aims to build the largest home buying company across Europe and the Middle East. Its vision is to create a real estate Super App that connects property search, financing, buying, selling, and ownership services in one platform.