Most startup founders spend years gaining industry experience before launching a company.
MAS Abhijeet took a different path. He began teaching coding at 12, long before he could legally drive or finish high school.
Today, at 15, the Abu Dhabi-based student leads Our Crazy Code, an edtech platform that says it has trained more than 10,000 students across 15 countries in AI, coding, and entrepreneurship.
Alongside the platform, he has launched products including Jaini AI, an AI-powered learning assistant; InnovateX Institute, an offline education initiative; and Bridge, a platform designed to support student mental health.
A Child Who Wanted to Know How Technology Worked
Abhijeet’s first introduction to coding came from a simple question. As a young child, he enjoyed playing video games and wondered whether he could change the characters inside them. His father told him that learning coding would make that possible.
The idea stayed with him.
During the pandemic, while schools had shifted online, he decided to learn programming finally. Like many beginners, he turned to YouTube. Instead of finding beginner-friendly lessons, he found long technical courses built for university students and experienced developers.
Determined to learn, he joined an offline coding institute where he studied programming fundamentals, including HTML, CSS, and Java. But the experience left him with a bigger realization. If learning coding felt difficult for him, thousands of other children were probably facing the same problem.
That observation became the foundation of his first business idea.
His initial plan was simple. He recorded beginner coding lessons, built a website, and tried selling online courses. The idea failed almost immediately.
Friends and family refused to buy the recorded lessons. Instead, they asked him to teach them directly.
Rather than seeing it as rejection, he treated it as feedback. He shifted from selling recorded content to teaching students one-on-one. It became the first important lesson in entrepreneurship. Sometimes customers tell founders exactly what they need.
Building an EdTech Company While Still in School
Our Crazy Code began with a problem many young learners still face today. At 12, MAS Abhijeet wanted to learn coding, but found most online courses were designed for college students instead of children.
Rather than accepting the gap, he started teaching coding to other students through one-on-one sessions.
That small initiative has since grown into an edtech platform that, according to the company, has trained more than 10,000 students across 15 countries.
Based in Abu Dhabi, Our Crazy Code now offers programs in AI, coding, app development, web development, and entrepreneurship while expanding into products such as Jaini AI and InnovateX Institute.
The startup reflects a simple idea: technology education should be practical, accessible, and designed for the next generation of builders, not just future engineers.
Expanding Beyond Coding Into AI, Entrepreneurship, and Mental Health
As the company grew, so did its ambitions.
One of its newest products is Jaini AI, an AI assistant designed to support students throughout their learning journey. Abhijeet describes it as a digital version of himself that can answer questions, guide learners, and eventually handle many routine tasks across the organization.
Another initiative, InnovateX Institute, focuses on bringing technology education to students who may not otherwise have access to it.
The inspiration came after a visit to his village in India, where he met children who had never used a computer and believed technology was only for wealthy people.
That experience changed his perspective.
Instead of limiting the company to online learning, he wanted to build physical learning centers where students from underserved communities could access coding education without financial barriers.
His interest in solving problems also extended beyond education.
During the early days of building the company in the UAE, Abhijeet often worked alone. He faced rejection while trying to find clients and had few people to share those experiences with. Those moments inspired Bridge, a platform where users can anonymously discuss challenges and receive encouragement from a supportive community.
Lessons for Young Entrepreneurs in the UAE
- Start with a real problem. Our Crazy Code began because MAS Abhijeet could not find coding courses designed for children. Businesses grow faster when they solve a genuine customer need.
- Treat customer feedback as your roadmap. His first recorded courses failed, but students wanted live classes. Listening to users helped shape the business into a successful edtech platform.
- Do not wait for funding to begin. Before launching the company, Abhijeet earned money by designing marketing materials for local businesses in the UAE. Starting small can help founders build without relying on investors.
- Think beyond one product. What started as coding classes expanded into AI tools, offline learning centers, and entrepreneurship programs. Solving related problems can create a stronger business ecosystem.
- Use technology to create impact. Along with teaching coding, the company launched initiatives focused on accessible education and student wellbeing, showing that startups can combine growth with social impact.
- Age is not your biggest advantage or obstacle. Young founders often face skepticism, but consistent execution, continuous learning, and measurable results build credibility faster than titles or experience.
