DUBAI, United Arab Emirates — HealthyGift, a Dubai-based startup founded by Anna Lamzina, has launched a wellness gifting platform that allows recipients to choose their own health and wellness experience instead of receiving a pre-selected service.
The platform brings together experiences across beauty, fitness, preventive healthcare, recovery, mental wellness, and relaxation. It is designed for both personal and corporate gifting and offers recipients the flexibility to select a service that matches their needs at the time they redeem the gift.
Giving Recipients More Choice
Traditional wellness gifts often require the buyer to guess which experience another person would prefer. HealthyGift takes a different approach by separating the act of giving from the final choice.
Recipients receive a digital voucher or physical gift box and can later browse available wellness experiences before selecting one that fits their schedule and personal preferences. Gift packages remain valid for 12 months.
“Our goal was to remove the uncertainty from wellness gifting. Instead of choosing one specific treatment for someone else, we wanted to create a system where the recipient decides what feels most valuable to them at that moment.”
Bringing Multiple Wellness Services Together
HealthyGift offers access to experiences across eight wellness categories, including healthy beauty, preventive medicine, sport and fitness, recovery and relaxation, mental wellness, quality of life, integrated wellness programmes, and international healing practices.
The company says it personally reviews each wellness provider before adding them to the platform and also helps recipients book appointments after they make their selection.
Designed for Individuals and Businesses
HealthyGift serves both consumers and companies. Individuals can use the platform for birthdays, anniversaries, and other celebrations, while businesses can offer the packages as employee rewards, client appreciation gifts, onboarding presents, or part of workplace wellness initiatives.
The company says the platform reflects growing interest in wellness-focused experiences and more personalised forms of gifting across the UAE. It plans to continue expanding its partner network throughout Dubai and add more wellness services over time.
About HealthyGift
HealthyGift is a Dubai-based wellness gifting platform founded in 2024. The company allows individuals and businesses to give access to curated wellness experiences instead of a single fixed service. Its platform includes experiences across beauty, fitness, preventive healthcare, recovery, relaxation, and mental wellbeing, giving recipients the flexibility to choose the option that best suits their needs.
About the Founder
Anna Lamzina is the founder of HealthyGift. Before launching the company, she spent more than 20 years working across commodities, retail, and international markets.
HealthyGift was developed from her belief that wellness gifts should provide recipients with greater choice and flexibility rather than a predetermined experience.
Founder Interview: Anna Lamzina, Founder of HealthyGift
1. How did you get the idea to start HealthyGift?
The idea came from both my career and personal experience. After more than 20 years working across international markets, I saw how people often put their health aside because of work. I also experienced burnout myself. I wanted to combine wellness with meaningful gifting, so people could give something that truly benefits others.
2. What were the early days like?
The early days were exciting but challenging. I started with a partner, but we had different visions, so I continued alone. I rebuilt the business from scratch, found wellness partners, built a team, and created a platform that made wellness gifting simple.
3. What business model did you start with?
HealthyGift is a partnership-based platform, not a manufacturing or white label business. We work with trusted wellness providers and bring their services together under one flexible gift voucher, allowing recipients to choose the experience that suits them best.
4. What were your biggest early challenges?
Building a trusted network of wellness partners took the most time. We personally reviewed providers to ensure quality. We also had to earn the trust of both partners and customers while growing the business with our own investment.
5. What milestones helped HealthyGift grow?
Our biggest milestones included building a trusted partner network, receiving our first corporate order, and seeing employees choose different wellness experiences from the same voucher. We have also started receiving orders from customers in countries such as France, Germany, Italy, Lithuania, and Sweden who purchase HealthyGift for friends, family, and colleagues in Dubai.
Media Contact
- Website: https://healthygift.ae
- Email: info@healthygift.ae
- Phone: +971 581 899 893
Disclaimer: This press release has been prepared using information provided by HealthyGift and its founder, Anna Lamzina. All facts, claims, achievements, and statements are the sole responsibility of the company and its representatives.