Himanshu Sharma

What does it take to turn a startup into the Middle East’s first BNPL unicorn?  This Tabby case study reveals the bold moves behind Tabby’s rise— from a Dubai-born idea to a $3.3B fintech giant.  With 15 million users, 40,000 merchant partners, and a mission to make payments easier and fairer, the this success story … Read more

In just two years, Astra Tech has become one of the UAE’s fastest-growing startups.  By turning BOTIM into the region’s first Ultra App, it combined calling, payments, shopping, and services in one place.  This case study explores how Astra scaled through smart acquisitions, bold leadership, and a clear mission to simplify digital life. TL;DR – … Read more

Ziina started in 2020 to make digital payments easier for people and small businesses in the UAE.  The team built a peer-to-peer wallet that lets users send money with just a phone number. Over time, they added powerful tools for SMEs and raised over $30 million.  In this case study, we explore how Ziina grew … Read more

In just seven years, Kitopi turned a single Dubai kitchen into a $1.5 billion food empire. The Kitopi success story shows how four ex-consultants spotted a gap in the market: restaurants needed to deliver food without opening new locations. They built a tech-powered solution that now operates 200+ kitchens across five countries, attracting over $800 … Read more

Noon is one of the most successful e-commerce companies in the Middle East. Founded in 2016, it began with a bold goal: to build a local online marketplace that could compete with global players like Amazon. Noon’s journey—from idea to regional powerhouse— shows how strong vision, local knowledge, and smart technology can shape a startup … Read more