In a region once dominated by generic giveaways, Jasani emerged as a game-changer in corporate gifting. Founded in Dubai, the company set out to redefine how businesses connect with clients through premium, branded, and sustainable merchandise.
From eco-friendly notebooks to luxury tech accessories, Jasani transforms ordinary gifts into powerful brand stories—trusted by over 5,000 clients across the Middle East, Africa, and India.
Here’s how Jasani became the region’s go-to name for purposeful corporate gifting.
TL;DR – Jasani startup key highlights
- Founded in Dubai with a mission to redefine corporate gifting
- Offers 2,750+ ready stock, branded, and sustainable products
- Exclusive partner of global brands like Moleskine and Ocean Bottle
- Active across the Middle East, Africa, and India
- Known for sustainability leadership and innovation
- Trusted by over 5,000 clients in 10+ countries
What does Jasani do?
Jasani is the leading corporate gifting and promotional products company in the Middle East, trusted by thousands of businesses for high-quality, branded merchandise. It helps businesses elevate their brand through tangible, high-quality merchandise. From custom notebooks to cactus leather wallets, the company combines design thinking with sustainability, enabling brands to leave a lasting impression.
| Company Name | Jasani LLC |
| Website URL | https://www.jasani.ae |
| Industry | Corporate Gifting & Branded Merchandise |
| Business type | B2B / Ecommerce / Service |
| Founded in | 2004 |
| Founder(s) | Biren Jasani |
| Headquarter(s) | Dubai, United Arab Emirates |
| Offices | Dubai, Abu Dhabi, Saudi Arabia, Qatar, South Africa, India |
| Team Size | 100–200+ |
| Clients Served | 5,000+ businesses |
| Countries Served | 10+ countries across MEA |
How Jasani Started
The story of Jasani began in the early 2000s in Dubai, when corporate gifting was still an afterthought for most businesses, uninspired, generic, and often forgettable. Biren Jasani, however, saw untapped potential. Drawing from his background in business and design, he envisioned a future where gifts would carry meaning, not just logos.
He set out to build something different, something that would reflect the identity of each brand while also respecting the planet. That vision took shape in 2004 with the founding of Jasani LLC. What started with a handful of clients quickly turned into hundreds as businesses began to realize the power of thoughtful, branded experiences.
The Problem Jasani Solves
Corporate gifts were once limited to basic pens and low-cost trinkets, items that added little value and even less brand recall. Jasani entered the market to change this narrative. The company identified a clear gap: brands sought merchandise that aligned with their values, was delivered quickly, and was backed by quality.
Jasani tackled this head-on by building a vast inventory of ready-to-ship premium products, offering customization options, and integrating sustainability at every step. For over two decades, it has helped companies gift with intention, not obligation.
How Jasani Is Different From Other Companies In The Industry
While others sell products, Jasani crafts experiences. The company is one of the first in the region to introduce certified sustainable gifting collections, from ocean plastic bags to cactus leather wallets. Their extensive catalog is backed by verified impact data, liters of water saved, bottles recycled, and CO₂ emissions offset.
They also bring the world’s top brands to the region, offering exclusive items from Moleskine, Skross, Cross, Ocean Bottle, and XDDesign. Unlike most competitors, they maintain regional warehouses, ensuring rapid turnaround times across the Middle East, Africa, and India.
Services and Products Offered by Jasani
Jasani offers a comprehensive range of premium corporate gifts and promotional products designed to elevate brand visibility and deliver lasting impressions. Each item is carefully selected or crafted to balance functionality, aesthetic appeal, and sustainability, ensuring clients don’t just give a gift, but tell a brand story.
Branded Corporate Gifts
From executive giveaways to onboarding kits, Jasani provides a wide selection of customizable gifts. Popular items include notebooks, drinkware, pens, tech accessories, and eco-friendly bags, each tailored to reflect your company’s identity through precision branding and packaging.
Sustainable Gift Collections
Jasani leads the region in eco-conscious gifting. Its curated collections feature products made from cactus leather, recycled ocean plastic, biodegradable materials, and carbon-neutral components. These items are ideal for companies that value environmental responsibility and want their gifting to reflect that ethos.
Global Premium Brands
As an official distributor of globally recognized names like Moleskine, Cross, XDDesign, Skross, and Ocean Bottle, Jasani provides businesses with access to luxury gifting options that seamlessly blend craftsmanship with functionality. These partnerships ensure clients can associate their brand with products that carry global appeal and timeless design.
Custom Design & Branding Services
Whether it’s embossing a notebook, laser-engraving a bottle, or creating fully custom gift sets, Jasani provides end-to-end personalization services. The in-house branding team ensures consistency, quality, and fast turnarounds across all customizations.
Ready-Stock Catalog & Fast Fulfillment
With over 2,750 products in ready stock, Jasani eliminates the long lead times typically associated with corporate gifting. Their regional warehouses across the UAE, India, and Africa ensure quick dispatch, allowing businesses to run last-minute campaigns or large-scale events without delays.
Reseller & B2B Support
Jasani also caters to agencies and distributors through a dedicated reseller program. Partners gain access to product APIs, white-label catalogs, bulk pricing, and account management tools, making it easier to offer Jasani’s premium merchandise under their own brand.
Achievements and Growth Milestones of Jasani
- Expanded from a local startup to a regional leader in corporate gifting, serving clients across the Middle East, Africa, and India.
- Built a ready-stock catalog of over 2,750 products, offering premium, customizable gifts across multiple categories like drinkware, tech, stationery, bags, and apparel.
- Served more than 5,000 business clients, including global enterprises, agencies, and regional distributors.
- Collected over 38.5 million plastic bottles for reuse through sustainable product initiatives, reducing waste and promoting recycling.
- Saved 716 million liters of water by replacing conventional cotton with eco-friendly materials in their product collections.
- Reduced 236,000 kg of CO₂ emissions through climate financing and sustainable operations in partnership with ClimatePartner.
- Provided clean water and sanitation to 24,000+ people through a long-standing collaboration with Water.org.
- Established offices and warehouses in key regions, including the UAE, Saudi Arabia, Qatar, South Africa, and India, to improve delivery speed and customer support.
- Partnered with global brands like Moleskine, Cross, Ocean Bottle, XDDesign, and Skross to offer exclusive premium gifting options.
- Recognized with a Platinum EcoVadis Sustainability Rating (Top 1%), reflecting industry-leading practices in environmental and ethical business operations.
Where Jasani Stands Today
Today, Jasani is more than a gifting company; it’s a trusted partner to brands across 10+ countries, helping them tell their story through merchandise that matters. With operations spanning the UAE, India, Saudi Arabia, Qatar, and South Africa, the company continues to scale its impact through technology, design, and partnerships.
From eco-startups to global enterprises, Jasani empowers every client to create moments that leave a lasting impression.
Location and contact details of Jasani
- Head Office: Office 305, Bay Square Building 3, Business Bay, Dubai, United Arab Emirates
- Email: sales@jasani.ae
- Phone: +971 4 266 0852
- Website: https://www.jasani.ae
- Locations: Abu Dhabi, Sharjah, Dubai, Saudi Arabia, Qatar, South Africa, India
Social handles
- Facebook: Jasani Corporate Gifts & Promotional Giveaways
- LinkedIn: Jasani LLC
- Instagram: Jasani LLC: Corporate Gifts & Promotional Giveaways
FAQs
What does Jasani do?
Jasani provides high-quality, branded corporate gifts and promotional products to businesses across the Middle East, Africa, and India. The company helps brands create lasting impressions through sustainable merchandise like custom notebooks, tech accessories, and eco-friendly bags.
How is Jasani different from other corporate gifting companies?
Jasani differs by offering sustainable, ready-stock products and exclusive partnerships with premium brands like Moleskine and Ocean Bottle. Unlike competitors, it provides verified impact data and fast regional fulfillment.
What types of products does Jasani offer?
Jasani offers over 2,750 ready-stock products, including notebooks, tech gadgets, eco-friendly drinkware, and sustainable bags. Products are customizable to reflect each company’s brand identity.
Who are Jasani’s clients?
Jasani serves over 5,000 business clients, including global enterprises, regional distributors, and agencies. Clients span 10+ countries across the Middle East, Africa, and India.
What impact has Jasani made through sustainability?
Jasani has collected over 38.5 million plastic bottles, saved 716 million liters of water, and reduced 236,000 kg of CO₂ through sustainable gifting initiatives and partnerships.
What is Jasani’s business model?
Jasani operates on a B2B (business-to-business) model, supplying ready-stock and custom-branded corporate gifts to companies across the Middle East, Africa, and India. It partners directly with global brands, manages regional warehouses for fast delivery, and offers personalization services. Jasani also supports resellers through white-label catalogs, product APIs, and account tools—making it both a supplier and strategic branding partner for businesses and distributors.
How fast can Jasani deliver corporate gifts?
Jasani can deliver corporate gifts quickly using ready-stock inventory and regional warehouses in the UAE, India, and Africa. This setup supports fast turnaround for last-minute campaigns.
What services does Jasani offer beyond gifting products?
Jasani offers custom branding services, reseller support, and access to product APIs. It also provides white-label catalogs and account management tools for distributors and agencies.
Authors
Himanshu is a builder at heart who loves turning raw ideas into structured systems. At UAE Startup Story, he focuses on the tech, research, and operations behind every feature and founder story. He’s passionate about spotlighting startups that solve real problems and inspiring the next wave of entrepreneurs across the region.
