4SiGHT started in 2009 in Saudi Arabia as a small research agency. Today, it is a full-service market research and analytics company with offices in Dubai, India, and Africa.
The company helps over 100 clients in 25+ countries understand customer behavior, test products, improve brands, and make better business decisions.
It uses tools like Survey2Connect and NeuroLab to collect real feedback and study how people think and feel. 4SiGHT combines smart research, technology, and expert teams to turn data into clear business actions.
In this brand story, you’ll learn how 4SiGHT grew from a small field team to a global insights company—what problems it solves, how it stands out, and what drives its success.
TL;DR – 4SiGHT startup key highlights
- 4SiGHT started in Saudi Arabia as a fieldwork-only research agency in 2009.
- The company quickly evolved into a full-service insights and analytics firm.
- It expanded into the UAE, India, and Africa within a few years.
- 4SiGHT developed proprietary tools like Survey2Connect and NeuroLab.
- The company serves major industries including FMCG, telecom, banking, government, and healthcare.
- A senior-led team drives every project, ensuring expertise at every stage of execution.
What the company does
4SiGHT is a market research and analytics firm based in Dubai, United Arab Emirates. The company offers full-service research support to clients across multiple regions.
Its services include market analysis, customer experience research, product testing, brand tracking, and behavior-based insights using neuroscience tools.
4SiGHT combines traditional methods with advanced digital platforms to deliver data that helps clients grow their business, launch new products, and stay ahead of market trends.
| Company Name | 4SiGHT Research & Analytics |
| Website URL | https://www.4sight-global.com |
| Industry | Market Research & Analytics |
| Business type | SaaS/Ecommerce/Tech/B2B/D2C/Service/etc. |
| Founded in | 2009 |
| Founder(s) | Not mentioned |
| Headquarter(s) | Dubai, UAE |
| Offices | Saudi Arabia, UAE, India, Africa |
| Team Size | 70+ |
| Clients Served | 100+ |
| Countries Served | 25+ |
How 4SiGHT started
4SiGHT was founded in 2009 in Riyadh as a fieldwork-only agency. At the time, it had just five computer-assisted telephone interview (CATI) workstations. The company quickly partnered with Market Probe, a U.S.-based research firm, to improve its research capabilities.
In just two years, 4SiGHT transitioned into a full-service agency and opened new offices in Dubai and Jeddah. This early growth laid the foundation for its future success.
The problem 4SiGHT solves
Businesses often struggle to understand customer behavior and market shifts. Without the right data, they risk launching the wrong products, missing market opportunities, or losing customer loyalty. 4SiGHT addresses this by providing in-depth research and actionable insights.
It helps businesses make informed decisions based on facts rather than assumptions. The company utilizes surveys, interviews, digital tools, and neuroscience to gather authentic data and transform it into actionable strategies.
How 4SiGHT Is Different From Others In The Marketing Research Industry
4SiGHT stands out because of its leadership and technology. Every client project is led by experienced partners who stay involved from start to finish. This ensures consistent quality and expertise. The company also builds its own tools.
- NeuroLab utilizes eye tracking, emotion analysis, and facial coding to examine genuine human reactions.
- Survey2Connect is a customized platform that enables large companies to collect and manage customer feedback.
These tools give 4SiGHT an edge over traditional agencies in the marketing research industry.
Services and Products Offered by 4SiGHT
4SiGHT offers a full range of research and analytics services that help businesses grow, innovate, and make smarter decisions. Each service is designed to provide clear insights, reduce risk, and support business strategy.
- Market & Consumer Research
4SiGHT helps you understand who your customers are, what they need, how they think, and how they behave. This includes detailed market segmentation, purchase journey mapping, and competitor analysis. You get a clear picture of your market before making any major move.
- Product Innovation & Development
Whether you are planning a new product or improving an existing one, 4SiGHT guides you through every stage. The team helps test ideas, refine features, and predict market acceptance. This reduces the chance of failure and increases product success.
- Brand & Communication Research
4SiGHT tracks how people see your brand, how they respond to your ads, and how your brand compares to others. It helps you build a stronger brand, improve your messaging, and increase customer trust.
- Customer Experience (CX) Programs
The agency builds customer feedback systems that show where your business is excelling and where it needs improvement. This helps you fix issues, retain more customers, and deliver better experiences across every touchpoint.
- Behavioral Science with NeuroLab
4SiGHT utilizes neuroscience tools, including eye tracking, facial coding, and emotion measurement, to study genuine reactions. This helps you test packaging, ads, websites, or apps in a way that goes beyond simple surveys.
- Digital Customer Communities
You can create private online groups for customers to share honest feedback in real-time. These communities help you test new ideas quickly, gather fresh opinions, and stay connected to your users.
- Survey2Connect Platform
This is 4SiGHT’s in-house software for running surveys, collecting data, and managing customer experience programs. It is built for large businesses that need fast, reliable, and flexible research tools.
Achievements and Growth Milestones of 4SiGHT
- 4SiGHT began as a small fieldwork agency in 2009 and quickly evolved into a full-service research company within two years.
- The company opened offices in Dubai, Jeddah, and India to serve a wider regional market.
- 4SiGHT launched its own neuroscience lab, NeuroLab, to measure real consumer emotions and behaviors.
- The company built Survey2Connect, a proprietary platform for managing surveys and customer experience programs.
- 4SiGHT expanded its sector focus to include healthcare, real estate, automotive, and public sector research.
- The company created two specialized divisions: 4SiGHT Drive for automotive and mobility research, and 4SiGHT Plus for advanced analytics.
- 4SiGHT entered the African market with a multi-region strategy, setting up hubs in North, East, West, and South Africa.
- The team grew to over 100 research professionals, including senior partners who lead projects from start to finish.
- To date, 4SiGHT has served over 300 clients across 15 countries in various sectors, including telecom, retail, banking, FMCG, and government.
Where 4SiGHT stands today
Today, 4SiGHT is a leading research partner for top regional and global brands. The company operates in over 15 countries and serves clients across multiple industries. It is known for its innovation, speed, and focus on data accuracy.
With over 100 team members, including senior experts, the company continues to help businesses grow with confidence. 4SiGHT remains committed to delivering meaningful insights that drive real business impact.
Location and contact details of 4SiGHT
Dubai Office
- Phone: +971 4 454 8601
Riyadh Office
- Phone: +966 11 450 7622
Jeddah Office
- Phone: +966 12 690 3389
Connect with 4SiGHT 👇
- Email: info@4sight-global.com
- Website: www.4sight-global.com
- Twitter: @Research4sight
- LinkedIn: 4SiGHT Research & Analytics
- Instagram: global4sight
FAQs
What does 4SiGHT do?
4SiGHT is a market research and analytics firm that helps businesses, governments, and global brands understand markets, customer behavior, and brand performance using traditional research, digital platforms, and behavioral science.
What is 4SiGHT’s business model?
4SiGHT follows a project-based and subscription-based business model. It offers custom research services and analytics tools like Survey2Connect. Clients can either hire 4SiGHT for one-time research projects or use its platforms for ongoing customer feedback and experience programs.
What industries does 4SiGHT serve?
4SiGHT serves industries including FMCG, telecom, banking, government, healthcare, real estate, automotive, and the public sector through customized research and analytics solutions.
What makes 4SiGHT different from other market research companies?
4SiGHT stands out with senior-led projects and proprietary tools, such as NeuroLab and Survey2Connect, which combine behavioral science and digital platforms to deliver deeper insights.
What is 4SiGHT NeuroLab used for?
4SiGHT NeuroLab uses tools like eye tracking, facial coding, and emotion analysis to study real-time customer reactions to products, ads, and digital experiences.
How many clients has 4SiGHT served?
4SiGHT has served over 300 clients across more than 25 countries, including global brands and regional businesses in sectors like telecom, retail, and government.
What services does 4SiGHT offer?
4SiGHT offers services such as market research, product development, brand tracking, customer experience programs, behavioral science studies, and digital communities to drive strategic growth.
Authors
Himanshu is a builder at heart who loves turning raw ideas into structured systems. At UAE Startup Story, he focuses on the tech, research, and operations behind every feature and founder story. He’s passionate about spotlighting startups that solve real problems and inspiring the next wave of entrepreneurs across the region.
